Heita! is a 100% South African online magazine that aims to promote the fantastic South African creative talent to both local and international audience. Heita! is all about art, music, theatre, fashion & a whole lot of lifestyle.
There is such a lot of great things happening in creative South Africa that most of us never even hear about. Small art galleries are putting out simply amazing exhibitions, student theatre is booming and we have some really awesome fashion designers who never get the exposure they need. Well, we are here to expose all young, up and coming creative folk to the South African audience. We know they want to be exposed, and we also reckon you want to have them exposed to you!
But wait, there's more. Heita! is not just a virtual soap box. We also talk about things happening in and around South Africa (trying our best to sound cheerful), the place we go to, the parties we attend, and so much more. If we feel strongly enough about it, we will publish it. There's really not that many boundaries surrounding Heita!
A look into the future
Heita! is a constantly growing project. We are always looking for new ideas, concepts and technology to integrate into the brand that is Heita! Things never stay the same here. You can defenitely expect some big things coming to a browser near you from all of us at Heita!
A look at the past
Heita! began it's lifespan as a fight. A fight over the perfect name for our new website. We ended up with Heita!, which in our minds just embodies the African culture and even more so the South African creative industry. Heita! means hello in Tsotsi-taal, and this is precisely what the creatives are doing - saying hello to the world: "Hey there, look at us. Whe are on our way."
We began working on the concept of Heita! almost three years ago, and since then we have just flown with it. Things are changing fast, new features, models and ideas are springing up almost daily! What started out as simple, not too pretty blog is changing into a fully fledged online platform to help promote South African creative talent.
Who owns Heita!
Heita! is owned by the TraaidMark New Media Agency. It is our outlet away from client briefs and a sandbox for us to play with all things new and shiney in the web design industry.
Heita! as company
Heita! online magazine is not a company. We don't much care for making huge profits. We simply want to have some fun while at the same time doing some good for the creative world in South Africa.
All our income comes from advertising on the website, and from that we like to send a big portion of it to good causes and furthering the development of the website itself. We are aiming at making enough profit to pay writers for their words, which would be a great place to get to!
